21 East 12
The beating heart of Greenwich Village
Client: William Macklowe Company
An elegant branding campaign
Wordsearch was appointed to deliver the marketing and branding for 21 East 12, a 22 storey residential tower in Greenwich Village. Coupled with a bespoke photographic essay we created interior and exterior CGI renderings, a marketing brochure, floor plans, a sales gallery, a short film and a website.
- Brand Strategy
- Brand identity
- Digital
- Film
- Renderings
- Sales Suite
The heart of Greenwich Village
A photographic brochure to capture Greenwich Village
A photographic essay titled 100 Greenwich Village Moments was commissioned to portray the rich and eclectic character of the Village, with a foreword by Town and Country magazine design editor Pilar Viladas.
Slender architecture by Selldorf
Designed by Selldorf Architects, 21 East 12 takes advantage of the neighbourhood’s low-rise surroundings with a tall and slender tall building, set back from the street on a podium. The building includes two townhomes on the podium level, each with expansive outdoor space, and two glass-wrapped duplex penthouses, both of which enjoy generous private terraces and triple exposures.
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