240 Blackfriars

A building that works

Client: Great Portland Estates

Strong in its simplicity

Sometimes despite a building’s own complexity the message is simple. We were commissioned by Great Portland Estates to deliver a complete package of property branding and marketing tools to launch the functional yet beautiful 240 Blackfriars tower. Our challenge was to persuade occupiers to lease a space outside of London’s traditional business zones.

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Brand Strategy
Brand identity
Digital
Print
Film
Marketing Suite

A simple message for a stunning building

property branding for 240 blackfriars london - rendering

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A manifesto of character and commitment

Our campaign defined a clear manifesto explaining the developer’s approach and highlighting the building’s key strengths; it looks stunning, it’s easy to get to and it’s in a great area – a building for people and businesses that work.

We also designed a marketing suite which explained each point of the manifesto and featured a series of films about the architect and developer, the local area, and transport links.

property branding for 240 blackfriars london - brochure 1

Simply a sell out

The initial technical document was so successful that the developer leased half the building; it was fully leased within a year of completion. We attracted a diverse range of occupiers, including Boodles Lawyers, who had been based in Mayfair since the 1700’s.