51W52

51W52nd Street or ‘Black Rock’ as it’s also known, is the only skyscraper designed by world-renowned architect Eero Saarinen and is a rare opportunity to occupy a true architectural icon. The reimagined 51W52 will have 257,160 sq ft of office and well-thought-out amenities with significant infrastructure upgrades.

We picked up on Saarinen’s intent for the building with a modern take on neo-futurism and Bauhaus fonts, which led to a monospaced logo celebrating the minimal style and column-free floor plates. A graphic language was created to reflect the shadow moving along the unique exterior, monolithic granite triangle columns which also reflected Saarinen’s intent of wanting the viewer to look up at the building. A bold International Klein Blue was added to reflect the aesthetic of neo-futurism and contemporary design.