70 St Mary Axe

Iconic form, high function

Client: Nuveen Real Estate

wordsearch-hero-lite-70-st-mary-axe-01

70 St Mary Axe is a premium office tower offering a modern working environment inside a distinctive curved design.

Nuveen Real Estate asked us to convey the benefits of the building and reinforce the area’s forward-thinking reputation to help them attract leading financial, media, legal and insurance tenants looking for an iconic HQ.

  • Brand Strategy
  • Brand identity
  • Digital
  • Print
  • CGI
wordsearch-full-width-70-st-mary-axe-01
  • wordsearch-full-width-carousel-70-st-mary-axe-01-01
  • wordsearch-full-width-carousel-70-st-mary-axe-01-02
  • wordsearch-full-width-carousel-70-st-mary-axe-01-03
  • wordsearch-full-width-carousel-70-st-mary-axe-01-04

The campaign for the building makes extensive use of virtual reality. We created an immersive experience, optimised for iPad, website and headset, which supports the leasing process by showing potential tenants the private and shared environments they can expect to enjoy.

wordsearch-half-width-70-st-mary-axe-01
wordsearch-full-width-70-st-mary-axe-02
  • wordsearch-full-width-carousel-70-st-mary-axe-02-01
  • wordsearch-full-width-carousel-70-st-mary-axe-02-02
  • wordsearch-full-width-carousel-70-st-mary-axe-02-03
wordsearch-full-width-70-st-mary-axe-03
  • wordsearch-full-width-carousel-70-st-mary-axe-03-01
  • wordsearch-full-width-carousel-70-st-mary-axe-03-02
  • wordsearch-full-width-carousel-70-st-mary-axe-03-03
wordsearch-full-width-70-st-mary-axe-04
  • wordsearch-full-width-carousel-70-st-mary-axe-04-01
  • wordsearch-full-width-carousel-70-st-mary-axe-04-02
  • wordsearch-full-width-carousel-70-st-mary-axe-04-03
  • wordsearch-full-width-carousel-70-st-mary-axe-04-04
wordsearch-full-width-70-st-mary-axe-05

Related projects

Let's Talk

Do you have a potential project or media enquiry to discuss?

Get in touch